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ASO

App Store Optimization, or ASO, is often named as SEO for apps or mobile SEO. App Store Optimization (ASO) is a unique process that aims to improve app’s visibility in the app stores, get more downloads and increase the app’s conversion rates. The leading app stores are Google Play Store for Android apps and App Store for iOS.

App Store Optimization connects you with a relevant audience and pushes your app’s selling points. Quality ASO can considerably boost installs, making it valuable to app marketers. Furthermore, these are organic installs, which often prove to be an app’s most valuable users

ASO mainly focuses on two pillars: conversion rate optimization and keyword optimization.

Keyword Optimization: Keyword optimization includes researching, testing, and choosing the right keywords to structure the app’s title, subtitle, tags, and long description.
Conversion Rate Optimization: The process of adjusting the visual and textual elements of the app’s product page is called Conversion Rate Optimization. This is done to check the percentage of users who download the app after seeing it.
These two pillars work in parallel – a good keyword optimization strategy will result in higher rankings, while conversion rate optimization procedures will make sure that increased visibility leads to more app downloads.

Your secret weapon for growing any app is investing in ASO, as it will bring sustainable and long-term results.

Our ASO Steps

ASO Monthly Maintenance

After finalizing the ASO and the Description we do monthly
maintenance as below:

iOS A/B Testing

  • Screens Testing
  • Icon Testing

iOS Contextual Iterations

of the points done during the setup

  • Keyword research
  • Title optimization
  • Subtitle optimization
  • Tags
  • Promotional Text
  • What’s new
  • Long Description
  • Title & Subtitle Combination
  • Description of the app
  • Description of the app

Reporting

  • Daily/weekly rank check
  • Weekly reporting

Android A/B Testing

  • Icon Testing
  • Short Description testing
  • Long description testing
  • Screen testing
  • Promo banners testing

Android Contextual Iterations

of the points done during the setup

  • Keyword research
  • Title optimization
  • Subtitle optimization
  • What’s new

Reporting

  • Daily/weekly rank check
  • Weekly reporting